| Case Study: Best Ranked Online Directories in the Bed and Breakfast & Inns Market According to Yahoo!, there are at least 46 online directories in the Bed and Breakfasts / Inns market. Below is the list of top 5 B&B online directories retaining the highest market share (e.g. most visited sites), along with the cost associated with having a basic listing on each of these sites.
* In these sites we selected listing options that included 3 photos, as a minimum. The above ranking data was gathered using Hitwise Travel >Destinations and Accommodations Category, March 2008, custom category ranking several fee-based online directories sites within the Bed and Breakfast industry. Conclusion: According to "best practices" as outlined in most business plans, successful businesses invest anywhere from 10% to 20% on advertising and marketing their businesses. There is are substantial evidence that confirms that online directories represent a significant source of referrals for B&Bs/Inns. Therefore, if you own or manage a B&B or an Inn, above is a short list of the top performing online directories you should start with when investing your first $1,000 dollars or so in marketing your property online.
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